Beef Jerky has been the fastest growing snack food in North America for the last 3 years. Once the domain of hikers, hunters and outdoorsman, beef jerky is now considered a mainstream snack for people from all walks of life. It is a healthy, guilt free snack and contrary to public perception, beef jerky is very nutritional and good for you. It is highly recommended by "high-protein / low carb" diets. It's high in protein and is 97% fat free. It is very popular with athletes because of its high protein content. A great on-the-go snack for people needing a quick nutrition boost. It fits right in with the power bar and sports drink markets.

Facts Specific to "Mad Cow" and "Diamondback" jerky

95% of all beef jerky available in Canada is imported from other countries. Mad Cow Jerky and Diamonback Jerky brands are made right here in Ontario.

98% of all Beef Jerky available in Canada is imported from other countries – Diamondback brand is made right here in Ontario.

Many of the imported brands contain Monosodium Glutamate (M.S.G.) - We do not use any M.S.G.

All of our recipes include "Apple Cider Vinegar" – an ingredient with so many health benefits it is now being sold as a vitamin.

Our Hot & Spicy flavours contain high quality Cayenne "Chili Pepper Powders", another ingredient that is said to have many health benefits.

We use non-iodized "Sea Salt" instead of table salt - It's better for you!

Our product is made with 100% pure Canadian Beef.

"It tastes better"...That's what our customers tell us!